Wouldn’t you like to be ecstatic about selling?
Entrepreneur Magazine did a study in 2015 asking what was entrepreneurs’ least favorite thing. The #1 answer was bookkeeping. And while bookkeeping is a necessary evil, had the respondents been brutally honest – their answer would have been sales.
A majority of entrepreneurs are miffed about how to keep a consistent pipeline of clients. They just want to ‘do what they do’. Which means, working with their clients, being creative and having impact. And they focus most of their time and energy on doing the things they enjoy. As a result the under earn, are frustrated and allow their self esteem to slide.
This is tragic. Over-giving and under-charging are the usual responses. Which accelerate the spiral down. Most don’t realize that the real problem is not their goods and services, their pricing …. The real problem is a complete lack of a Step by Step System to attract Ideal Clients.
Does any of this sound familiar?
- Not clear on your niche
- Vague offer
- Failure to follow up with prospective clients
- Spending time on non-income generating tasks
- Not putting marketing activities into your calendar
- No outline for your enrollment conversations
- Fading confidence in yourself and your business
If you answered yes to at least 3 of the above, you are avoiding sales conversations. You are not alone and there is a simple solution. I didn’t say easy. Simple. Once you get the 5 Keys to Ecstatic Selling into place, the clarity and focus you have is powerful. Like all the gears suddenly locked into place and everything is moving forward steadily with ease.
Here are the 5 Keys
- Identify Your Profitable Niche
- Craft You Compelling Offer
- Get Clear About Your Programs
- Create a Simple Marketing Strategy
- Master the Enrollment Conversation
My upcoming Ecstatic Selling Summit will go into great detail on each of those topics. Each one deserves serious consideration and effort. Working on this in a group setting can make the process fun and much more effective as you receive feedback from other wonderful Entrepreneurs. I will be blogging on each of these topics in the next few months. Get started on your Ecstatic Selling toolkit!
Mary O’Connor is the Ecstatic Entrepreneur. She is an Award-winning coach and has helped more than 3,500 businesses accelerate their success, make a bigger impact and increase profitability. Visit her blog on her website for more information on how you can improve your bottom line. http://maryoconnor.biz/blog/. While you are there sign up for her upcoming event The Ecstatic Selling Summit on September 23rd and 24th or click here.